JOSERA Marketing staff at the award ceremony for the German Agricultural Marketing Prize 2019

On the 13th of November JOSERA was awarded the German Agricultural Marketing Prize of 2019 as a part of the AgriTechnica in Hannover. Among more than 75 submissions in four categories, our image campaign “Denkanstoss Agrar” convinced in the “Service” category.

JOSERA the graphic shows new packaging with description

JOSERA rethinks its product range and introduces structuring into three lines: PERFORMANCE, CARE and CLASSIC. Read more here.

JOSERA Marketing employees receive Marketing Award 2017

JOSERA Agrar was the winner of the German Agricultural Marketing Award 2017. With this award, the Landwirtschaftsverlag (Agricultural Publishing House) and the Verbindungsstelle Landwirtschaft-Industrie (Agriculture-Industry Liaison) honour particularly creative and convincing advertising campaigns in the agricultural sector.


In 2016, JOSERA celebrated its 75th anniversary.

JOSERA bag DairyPilot

Our innovative DairyPilot carefree package ensures constant performance throughout lactation. DairyPilot is equipped with the active ingredient package FlavoVital®, which uses the synergy effects of selected fruit and herbs for the well-being of the animal.

JOSERA Logo for the Erbacher Foundation

Through our foundation, we support development projects worldwide in rural areas of Tanzania, Uganda and India. Projects promoting livestock farming, crop production, water supply, environmental and climate protection as well as empowering disadvantaged women are particularly important to us. Read more here!

JOSERA Logo Bund Naturschutz

October 2012 a bio bed for biological waste gas purification was taken into use. JOSERA invested in the biological purification concept, by utilizing micro-organisms to sustainably clean the whole waste air from pet food production. The Bund Naturschutz nature protection association in Miltenberg awards the Erbacher Group the “Klimaschutzpreis 2013” climate protection award for special climate and environmental protection activities.

Among other things, the Bund Naturschutz panel is convinced by the high-bay racking warehouse made of the sustainable raw material wood from the neighbouring Odenwald, the continuously increasing number of raw material deliveries by rail and the exemplary energy management system.

JOSERA laboratory staff

Das The JOSERA laboratory puts both raw materials and finished goods under the microscope with the latest, highly accurate technology. The analysis equipment supplies absolutely precise measurement results. Independent government-appointed auditors formally confirm the highest standards for the JOSERA lab with the ISO/IEC 17025 laboratory accreditation. ISO/IEC 17025 is the global quality standard for test laboratories. The agricultural test and research institutions (LUFA) are also accredited under this standard.

JOSERA Biobeet

October 2012 a bio bed for biological waste gas purification was taken into use. JOSERA invested in the biological purification concept,

by utilizing micro-organisms to sustainably clean the whole waste air from pet food production.


JOSERA responds to the scandals in the feed industry by establishing a fast and reliable dioxin analysis in order to ensure the best possible safety for its customers.

JOSERA High-bay warehouse

With its enormous size of 77 metres in length, 32 metres in width and 30 metres in height, this building construction innovation offers space for a total of 9,200 pallets on 14 levels. The new high-bay racking warehouse has three picking aisles where the pallets are put together according to customer requirements. Computer-controlled handling devices ensure automatic replenishment.

In constructing the new warehouse, the family company consciously chose the renewable raw material wood over a steel structure. In doing so, JOSERA has set another sustainability milestone. The massive gluelam from regional forestry operations is also just as durable and stable as steel construction.

JOSERA railway

JOSERA expands its private railway siding. This allows the company to shift up to 45,000 tons annually from road to rail transportation. In doing so, the company eliminates around 4,000 lorry transports a year which means significant relief for roads, residents and the environment.

JOSERA company in poland

Exports to Poland and other Eastern European countries have grown significantly over the years. JOSERA responds to the increase in demand with the construction of the world’s most modern mineral feed plant in Poland (Nowy Tomysl). The Polish plant emphasises very good product quality as well, confirming it through its internal laboratory and subjecting itself to continuous monitoring by the DLG.

JOSERA continues to expand and founds a sales company in the Ukraine.

JOSERA change of generations

Josef Erbacher hands the management of the company over to his son Burkard Erbacher.

JOSERA is awarded the honorary certificate for 50 years of membership in the DLG. This confirms the continuous innovativeness of JOSERA and the quality leadership of the JOSERA products and technical consulting.


As an EMAS company, the corporate group commits to the continuous improvement of the operating environment.

JOSERA Certificates

The JOSERA quality guarantee stands for the highest product and process quality – JOSERA is one of the first companies in the agriculture sector to be certified according to DLG-Plus and QS (quality and safety). Further certification according to DIN ISO 9001 and HACCP follows a short time later.


The JOSERA quality guarantee has always ensured the use of perfect, high-quality raw materials. JOSERA therefore impalements transparency and assumes a leading role in the open declaration of products. While the feed ordinance permits the semi-open declaration of products where all substances of content are listed in decreasing order by weight, JOSERA lists all raw materials with percentages.


JOSERA founds the sales subsidiary JOSERA Polska in Poland. In the meantime, JOSERA agricultural and pet food products are distributed in many European countries.


JOSERA is the first company of renown in the Miltenberg district to receive the environmental award for consistent internal environmental protection activities. All savings realised through environmental activities (energy, waste etc.) initiated by employees are distributed as an employee bonu


JOSERA is the first and only renowned German manufacturer to voluntarily forgo the use of antibiotic performance enhancers for its entire feed product line. The use of antibiotics leads to resistance in people and therefore has a negative impact on human health. Antibiotics in feed are not prohibited entirely across the EU until 2006.

JOSERA Logo Erbacher Stiftung

In 1989 the Erbacher family establishes the ERBACHER-FOUNDATION. In more than 30 countries around the world, it supports financial development projects in rural areas. Our projects effectively increase human quality of life. The projects improve sustainable animal husbandry, horticulture and the drinking water supply as well as people’s nutrition. They also promote environmental and climate protection.

JOSERA feed for dogs

JOSERA as an animal nutrition specialist enters the pet food market. Knowledge and decades of experience from the agriculture sector are incorporated in the new product line for healthy pet nutrition. Over the coming years, the JOSERA pet food line is expanded and improved continuously.

JOSERA company from above

JOSERA continues to expand steadily. Josef Erbacher acquires a large site in the Kleinheubach industrial area for the growing company, offering potential for further construction projects. The company grows continuously over the coming years. In addition to the new agricultural production facility, a new laboratory, pilot plant station and new administrative building are constructed as well.

In the meantime, more than 500 retailers in Germany are distributing JOSERA quality products.


JOSERA imposes the highest research and technology standards on itself – for example, JOSERA is the first company to successfully use B vitamins in cattle feeding in order to stabilise the metabolism and promote fertility.


After the death of Joseph Erbacher Senior, his son Joseph Erbacher Junior takes over the management of JOSERA at the age of 29.

JOSERA company foundation

The JOSERA brand gains popularity among livestock owners, representing healthy and fertile animals. Rising demand for mineral feed makes it necessary to construct a new plant in the town centre of Kleinheubach.

JOSERA founders: Joseph und Pauline Erbacher

Joseph and Pauline Erbacher establish a plant in Weilbach, Unterfranken for the production of feed lime, the precursor of today’s mineral feed. In the first few years, the feed lime is only available in 2 kg packages which, according to today’s feeding recommendations, would merely be enough for the nutrition of one cow over about 2 weeks.